How to Make Money on the Internet – Getting Search Engine Traffic

In the last few posts, I’ve been showing you how to make money on the internet. In my last post title Make Money on the Internet – I showed you how you can use adsense in your blogs and websites to make money, in this post I’ll further than information and show you how to make money online by getting traffic to your website or blog.

To make money using Adsense and to avoid being smart priced (where you end up with low priced clicks) you need to ensure that the traffic you receive is primarily search engine traffic.

The reason for this is that search engine traffic converts. Social traffic does not. Social traffic just likes to read websites and blogs for information – search traffic on the other hand are looking for solutions and are likely to pay money for it – therefore they click ads.

So how do you get more search engine traffic so you can boost your adsense income and make more money online?

Obviously the key is being ranked highly in the serps for different keywords and key phrases. And the easiest way to do that is to use SEO (search engine optimization). Both on page and off page search engine optimization techniques are needed if you want to rank highly in the serps.

Let’s first look at one page optimization since that’s the easiest to implement. If you are using a blog then you need to make sure that your main keyword is in both your title and your content. Don’t overly stuff your content with the phrase though.

I usually only put it once in the post title and then once in the first paragraph of my blog post. Occasionally I’ll also put in somewhere else in the content, but other times I won’t. The key phrase I’m targeted with this blog post is probably fairly obvious – it’s ‘How to Make Money on the Internet’.

Long phrases (often called long tail key phrases) are much easier to rank for that one or two word phrases as they (usually) have less competition.

Your goal is to find phrases that have a lot of searches but low competition. The phrase I’ve chosen – how to make money on the internet – does have a bit of competition but it also has a lot of searches each month too – so even I don’t get on the first page I’m still likely to get a bit of traffic.

Plus I’m also likely to get search results for related topics that are not exactly the phrase I was targeting, but similar that I wouldn’t have even thought of.

And of course the most important reason is so the Google Bot knows what my page is about and can serve up relevant ads. Ads that my target audience would be interested in.
It also helps if you can bold or highlight one of the terms too – as that seems to show the google bot which words are more important than others – but again don’t over do it – you don’t want your phrase too many times on the page or it might look spammy and you’ll never make any money on the internet doing that!

In my next post I’ll talk more about off page optimization – namely backlinks.